10 Steps to Launching a Small Business

small business

So, you’ve decided to start your own small business? Congratulations!!! The first few months of opening a new business is an exciting yet stressful time. You will work harder than you’ve ever worked before, but the rewards of your work will be well worth it! I created following list when Dan and I started Graphics…

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Type Through Time: Gill Sans

Gill Sans

Today we will learn about Gill Sans! It is an extremely popular typeface, originally designed by Eric Gill in the early 1900’s. It was heavily influenced by Edward Johnson’s Johnson Sans. Johnson Sans was designed to be used for the London Underground in all of their print including their iconic signs. Eric Gill was Johnson’s apprentice during the development…

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The Mass Move to Flat Design and Beyond

Skeuomorphism. It’s big scary word, that’s probably why companies have been running from it like its an axe-wielding murderer.  So what does it mean? Skeuomorphism is defined in the dictionary as an object or feature that imitates the design of a similar artifact made from another material. This is a very old design term. It can…

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Type Through Time: Fraktur


Let’s step back a little bit and talk about Fraktur. Fraktur isn’t as much a typeface as it is a style. One who’s history demonstrates the ongoing battle of classic vs. modern that prevails throughout all design. First lets take a look at an example of the Fraktur style: Fraktur: In The Beginning Fraktur was…

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Vermilion: A Colorful History

Vermilion, a dense red pigment, has a history as rich and varied as it’s hues. Derived from the mineral cinnabar, vermilion can take on a range of warm hues from bright orange-red to bluish-red dependent on the size of the ground cinnabar particles.  Cinnabar is a mercury sulfide compound which, like most mercury compounds, is toxic….

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Type Through Time: Futura


During the early 20th century the avant-garde artists of the time were changing the way we use type. Members of the De Stijl group in the Netherlands and members of the Bauhaus in Germany were reducing the alphabet to their most basic geometric forms. At the time, artists were eschewing the ancient forms for geometric…

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The Many Lives of a Logo


A great logo isn’t just a beautiful one, it’s a logo that can live in a multitude of environments and still be beautiful. That’s where structure (a word that a lot of creative people cringe at) comes into logo design. Consistency plays a large role in keeping your logo familiar. Your logo should fit well…

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