Wheels, New York is a fictitious bike shop. We decided to do an example branding package to showcase what we can do! The logo is very clean looking and utilizes the font Montserrat which looks great in all sizes. This font includes multiple weights which became useful in creating the style of the overall branding package. The color pallet was chosen to communicate the active biking lifestyle.
The printed materials that we designed for Wheels New York builds even more upon the theme set by the logo and website. We extend upon the use of bold and regular text and use the tire graphic that we created for the website.